Skip to main content

New arrivals

The Fall Collection

00Days
00Hrs
00Min
00Sec

Dropping Tuesday Sept 1 at 10am EST / 7am PST. Have a look at what's coming.

See what's coming

Free shipping on orders over $99

Free shipping over $99

Sizes 6M - 8Y

Mama owned & operated

Designed in Canada

Shop by category

Tees TeesShop now BOTTOMS BOTTOMSShop now LAYERS LAYERSShop now Accessories AccessoriesShop now

Shop the bestsellers

Shop all

Outfit inspo

Shop the look

Shop the look

Best Selling Foundation Set

Foundation Pullover | Original Fit $40.99$28.69
Premium Pocket T-Shirt $30.99
Foundation Joggers | Original Fit $38.99$27.29
The look

Kids clothes, but better

Our story

Kids clothes,but better

At Swizz the Label, we're redefining kids' fashion — blending durability, comfort, and style for clothes that can keep up with real kids and real life.

Inspired by one boy mom's struggle to find options that didn't sacrifice fashion for function, we design pieces that are made to last and built to stand out.

Look cool. Be kind.

Read our story

What parents are saying

Rated 4.9 across our shop

Love the fit - one of the only pairs of pants that will stay up and look nice on my skinny little guy.
Melissa | Verified buyer
Quality of products are very good. They wash well and wear well. Excellent products. I am glad I found them.
Sharon | Verified buyer
These joggers are amazing, super cute and my son loves them. Also had an amazing customer service experience, I will continue supporting this brand that stands behind their product!
Vanessa | Verified buyer
Great quality. Fits nicely. Love the cuffs on the sleeves as it holds up the fabrics if its a bit oversized. Definitely recommend this brand
Sherry | Verified buyer
I love the joggers! They are such great quality and fit so well.
Jillian | Verified buyer

Canadian kids' clothing built for everyday wear

Kids joggers and bottoms

Premium French Terry with a tapered leg, cuffed ankles and real pockets. Sizes 6M–8Y.

Kids tees and shirts

Long sleeve and short sleeve pocket tees in lightweight and premium weights.

Hoodies, pullovers and jackets

Fleece layers, French Terry pullovers and sherpa jackets for cold mornings.

Popular right now